"That is an exciting thing to be part of and I'm looking forward to joining the Cision team and making it happen over the coming months and years."īrandwatch is the world's pioneering digital consumer intelligence suite. "We have the opportunity to create an extraordinary company that is seen by our customers as critical to their overall business success," said Giles Palmer, CEO of Brandwatch. "Our investments in data science and AI will help marketers, communicators and researchers better understand conversations taking place on digital channels worldwide and apply those insights to deliver better outcomes for their business." "Uniting our companies will bring more innovation, more comprehensive data and more real-time insights to our customers," said Abel Clark, CEO of Cision. With instant access to real-time and historical conversations online, the app makes it easy for organizations to stay on top of what is being said about their brand, products, industry and competitors and better engage their target audience with insights from data that is often difficult to track. The Brandwatch app is also available in the Cision Communications Cloud with Brandwatch's full social data and analytics along with the millions of news sources Cision monitors. This features the full Brandwatch data platform with over 100 million data sources and will soon include Brandwatch's patent-pending AI Search. Launching today is a Brandwatch embedded application in the Falcon.io social media marketing suite. The integrated social business will be a 1,000-person social media powerhouse with a mission to deliver exciting new capabilities in this fast-evolving space. Heatmap of social mentions by day and hourĪs the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known for its strong social media management capabilities.
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